UI/UX Internship Project
Team
4 Developers + 2 UI/UX Designers + 1 PM + 2 Stakeholders.
Scope of work
Led UX strategy and UI design for a live client project, spanning information architecture, user flows, and interaction design.
Impact
Improved visibility, engagement, and conversions by creating a clear, data-driven path from discovery to loyalty for sellers.
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Bringing Local Stores on Digital Platforms
A hyperlocal platform that centralizes fashion and lifestyle deals, empowers merchants to publish offers easily, and connects online discovery with offline redemption through a mobile-first experience.
Problem
Local Stores Go Undiscovered, Shoppers Lack One Place for Deals
Local sellers struggle to showcase in-store deals digitally.
Shoppers lack a central platform to find nearby fashion and lifestyle offers.
Frequent missed opportunities due to poor deal visibility and discovery.
Buyer & Seller Needs at a Glance
What We Heard
From The Customers
Offline fashion offers rarely surface in time. I hear about them through friends or spot a banner when it’s almost over.
Need: real-time notifications, clear expiry info, trusted store ratings.
From The Seller
I rely on WhatsApp Business other platforms feel too complex and low reach. Marketing usually means high cost, uncertain returns.
Need: Simple · Affordable · Value-driven tools
Sketching Our Users
Myth
Bigger discounts would attract more shoppers.
Reality
Shoppers don’t just care about big discounts they care about when and where those deals appear.
Process
Deal Lifecycle
Design That Connects Both Sides
For Buyer
Discover nearby deals with smart filters. Save favorites, enjoy a clean, smart interface, and get discounts with digital payments fast, easy, and rewarding.
For Sellers
Easy, icon-based tools with few - click promotions and simple Indian English support make digital simple for him. Real-time results and goal-focused steps to attract customers.
Customer Journey Flow
✓ Jobs to Be Done
Users first discover the app through the website, browse and save the deals they like, and when they visit the store, they can easily redeem those saved offers via online payment.
Seller Journey Flow
✓ Jobs to Be Done
Seller discovers the platform, create their profile with all essential details, list product offers with validity periods, add subscriptions to boost visibility, and review reports to gain better insights.
I mapped and validated both buyer and seller journeys to align business goals with real-world behaviors.
Design Ideation and Client-Driven Decisions
Held off on adding popular searches until post-launch, allowing real user behavior to shape relevant suggestions.
Enabled smart autofill of city and state through PINCODE input to simplify seller onboarding and reduce manual effort.
Solution
One Platform for Local Deals
Makes it easy for shoppers to find and access local fashion and lifestyle deals all in one place.
Sellers showcase exclusive discounts to more shoppers, driving visibility, footfall, and sales.
Guiding the shoppers and enabling store follows for contextual personalisation discovery.
Design Language
Typography (Font)
Colours
The stakeholders requested red as the primary brand color, so we used #BB3C41 a shade that signals discounts, urgency, and action, instantly grabs attention, and aligns with how users recognize deals.
System colors
Iconography
Standard Material Icons were selected to ensure visual familiarity, ease of recognition, and quick integration within the UI framework.
Mobile App Flow in Figma
View Website on Figma
